TPP Digital — Unit Economics v2

All figures USD. Revised structure: George as fixed monthly, no longer revenue share.

Scenario inputs

2,000
$17
30%

Fixed monthly outflows (USD)

Recurring payments and operational costs — not affected by subscriber count.

$1,000
A$2,000
0.66
$1,500
$800
$500

Cap progress (revenue-share recipients)

Mana — $103,000 cap (20%) REV-SHARE — months
Teachers — uncapped (tiered 20/15/10%) REV-SHARE — rate
Jim — $30k + 10%/yr simple (5%) REV-SHARE — months
Monthly TPP retained (after all)
After all rev-shares, fixed payments, ops costs
Annual TPP retained
At current scale

Annual P&L breakdown

Line itemAnnual (USD)
Gross revenue
Less: Apple App Store
Less: Stripe processing
Net revenue (after fees)
Less: Mana (20%, capped)
Less: Teachers (tiered)
Less: Jim (5%, capped)
Net after rev-share
Less: Maximilian retainer (fixed)
Less: George (fixed, AUD→USD)
Less: Tech stack
Less: Marketing tools
Less: Reserve
TPP annual margin

Cap timeline — when do they clear?

Recipient Cap Monthly Months to clear Once cleared (mo gain)
Mana $103,000
Jim $30k + 10% interest
After both caps clear

George is now a fixed payment — runs for the 12-month commitment, then ends. Not on the revenue share stack any more.

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